Product Plus

Solutions

Product Plus

Our basic product test, enhanced with focused qualitative interviews

When to use it

  • Screening down product prototypes
  • Product benchmarking when you want to dig deeper
  • Deeper understanding of consumer response to formulation changes
  • Product optimization

Benefits

Our basic product test, enhanced with focused qualitative interviews to probe key areas of interest observed live during the quantitative stage. Focused questionnaire flexibility provides robust results, with exploration and clarification of key responses through additional qualitative stage.

What You Get

We will deliver:

  • Instant consumer feedback via our interactive MMR Connect dashboard, providing live ‘in the moment’ insight
  • Key purchase intent or overall opinion scores and prioritization of products
  • Conceptual profiling to ensure product fit to brand
  • Option to include positioning concept
  • Attribute diagnostic ratings
  • Qualitative exploration to deep-dive into drivers of liking behind your offering
  • Recommendations and summary including guidance on further optimization
  • Analyzed debrief report
  • Debrief call

Ready to Start?

Results in days, not weeks
Prices from £8,700
Available in 27 countries