ImPackt Lite

Solutions

ImPackt Lite

Identify your winning pack designs and screen out the rest – saving money and time on the remaining stages of your pack journey.

When to use it

  • Screening down early pack designs and redesigns
  • Refining pack designs and redesigns
  • Validation in cases where you need a quick “disaster check” on minor pack changes

Benefits

Identify your winning pack designs and screen out the rest – saving money and time on the remaining stages of your pack journey.

What You Get

We will deliver:

  • Clear measures for overall opinion and purchase intent, per pack
  • Pack impact and shelf standout replicating real market performance
  • Hierarchical preference scores per pack, with clear identification of core preference drivers
  • Expert direction for next steps and optimization rules
  • Conceptual and emotional profiling to ensure fit, and impact, to brand
  • Agreement to key benefit statements
  • Suitability within the range (if this is a change to an existing line)
  • Analyzed report with recommendations and summary
  • Debrief call

Ready To Start?

Results from 24 hours
Prices from £4,350 €4,350 $5,680
Available globally