Claims Accelerator

Claims Accelerator

Refine and optimize the wording of your claims to ensure they are motivating, relevant and believable to your target audience and save money on subsequent Claims Screening stages.

When to use it

  • To create motivating, clear and inspiring claims that resonate with your target audience - without endless reworks
  • When you need to understand and prioritize the most motivating elements of your topic area and identify the most believable, clear and inspiring execution of each element of your claim
  • To identify the clearest, most understandable way to communicate your brand and product benefits to your audience, no matter how complex
  • Understand how to adapt the wording of claims to be relevant across different global markets

Benefits

Develop and optimize clear and motivating claims based on feedback from your target audience. Video-based qualitative exploration of your claim elements is included to tease out optimization insight, scaled using quant to understand which claims are most appealing to the largest number of your target consumers. Gain the confidence to create strong claims which drive greater consumer connection. Save money on subsequent Claims Screening stages by ensuring that you take the strongest propositions forward to the next stage.

What You Get

  • Exploratory video feedback from qualitative respondents validated through the robustness of quantitative scoring
  • Immediate, instinctive responses to each claim to understand the subconscious feedback from consumers
  • Clear hierarchy of optimization recommendations based on consumer feedback and strength of consensus
  • Optimal alternative wording provided, based on consumer feedback. Optional online workshop session to refine wording collaboratively
  • Following fieldwork, the completed project will be available in the form of a PowerPoint report and accessible at any time via our online portal

Ready to Start?

Results from 7 days
Prices from £7,000 $9,000
Available in 27 countries