Get real clarity on your consumers’ behaviors, needs and priorities.

Bring focus and direction to your brand strategy, innovation pipeline and messaging – fast.



Method Process

It’s difficult to approach U&As from a ‘one size fits all’ mindset and with SitU&Ation we embrace the need to tailor the research design, while keeping agility front of mind.

With scope to flex, SitU&Ation includes:

  • Clear, succinct answers to up to 12 custom questions
  • Demographic breakdown of results, including by any pre-existing consumer segments
  • Optional: co-creatively develop questionnaire inputs with consumers to ensure you are asking them the right things – in language they use
  • Optional: add dynamism to a single wave of data with agile social listening to comparing naturally occurring consumer conversations from multiple timeframes, geographies or demographics
Usage Attitude Research Output

Building on our extensive experience in U&As and our knowledge of your category, we will work with you to craft a custom survey, asking consumers from your target audience about any subject.

With customizable add-ons, SitU&Ation is ideal when you need a quick answer on a specific topic, with the flexibility to deliver the insights you need without compromise.

Usage Attitude Research Benefits

We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.

If you’re looking for the nuts and bolts:

  • Online survey with n=500 (or more!) target consumers
  • Online consumer panel recruitment and survey for speed and cost efficiencies
  • Up to 12 custom questions
  • Analyzed report with recommendations, summary and a debrief call
Usage Attitude Research Method Process

Investment from:

up to 12
£5000 | $7000 | €5800

Optional extras at cost include:

  • 3 extra ‘simple’ questions (e.g. statements, attributes) - £500 | $705 | €580
  • Subgroup analysis - £450 | $635 | €525 per subgroup

Alongside the survey, we can help you:

  • Use co-creation to develop questionnaire inputs
  • Maximize insight through social listening
  • Land findings through video and workshop outputs

Costs for the above can be provided on request

Our work speaks for itself.

Find out how SitU&Ation has helped some of the biggest FMCG and CPG brands globally to quickly gauge in-market performance and prioritize new workstreams.


Reckitt wanted to conduct a quick usage and attitude study to better understand sanitizer usage and consumer attitudes towards their Lysol & Dettol brands, in both India and the US.

Reckitt benckiser dettol hero

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