Range Development & Optimization

Test and develop your optimal Product Range

Identify your optimal product range line up to maximize consumer appeal and ensure commercial success.

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Understand source of steal and opportunities for competitor displacement

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Gain clarity on individual product SKU performance and the share each SKU holds within the range

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More comprehensive than industry standard TURF

Tools we use

Range Explorer bridges the gap between basic industry standard TURF Analysis, and a full conjoint exercise that requires higher budgets and longer timescales.

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Range Explorer

Range Explorer identifies the optimal product range line up (for both new and existing ideas) to maximize target consumer appeal. Importantly, it also provides clarity on where you will steal from, and how each of your product SKUs contribute to overall performance.

Who we've helped

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