When to use it
- To provide additional sensory explanation and understand differences in appeal that consumers respond to in scores, but are unable to express more specifically
- To ensure all prototypes tested with consumers are sufficiently different
- To gain an independent assessment of proposed product changes and/or improvements
Benefits
Achieve additional sensory insight when consumers score appeal differences, but are unable to express more specifically. Independent assessments of proposed product changes and optimizations will ensure all future prototypes tested with consumers are sufficiently different.
What You Get
We will deliver:
- Detailed sensory summaries of up to 6 products
- Key product differences: listed with references to findings observed in other research
- Video summaries from MMR’s expert sensory team