Sensory Diagnostics

Sensory Diagnostics

Using sensory research, we define the key sensory attributes of your products or category. Get expert commentary on specifics not easily articulated by consumers.
Compare and contrast up to 6 products or prototypes by focusing on differences.

When to use it

  • To identify and quantify differences between products against a specific sensory modality (e.g. taste or texture)
  • To refine different executions of similar variants
  • To understand a product’s sensory attributes in detail


Confidently identify differences between products within a specific sensory modality (e.g. taste or texture). With capabilities to refine different executions across similar product variants, Sensory Diagnostics enables you to understand the sensory attributes of a product, and the impact of these, in detail within a short time frame.

What You Get

We will deliver:

  • Sensory vocabulary: definitions of the characteristics of up to 5 products or prototypes
  • Product ‘thumbprints’: highlighting key attribute differences in the sample set for a key modality
  • Summary comparisons by MMR’s expert in-house sensory team

Ready To Start?

Results in days, not weeks
Prices from £3,250 €3,750 $4,350
Available in 27 countries