When to use it
- Product benchmarking
- Consumer response to formulation changes
- Screening down product prototypes
- Final stage validation
- Checking readiness for simulated test markets
Benefits
Fast-tracked product analysis utilizing focused central location testing (in-home available upon request). Ideal for quick product assessment, prototype screening, head-to-head benchmarking and understanding consumer responses to formulation changes versus current or competitors.
What You Get
We will deliver:
- Key purchase intent/likelihood scores
- Prioritization of products with potential for success
- Option to include a positioning concept and fit to expectations/brand
- Attribute diagnostic ratings
- Open-ended spontaneous comments (likes and dislikes) listed for each product in the test
- Summary and recommendations
- Analyzed debrief report
- Debrief call
Ready to Start?
Results in days, not weeks
Prices from £7,650
Available in 27 countries
Overall Opinion
Clearly understand the preferences of your customer at an overall level, to determine which products perform best and which require further optimization to achieve in-market success
Purchase Intent
Understand purchase intent and likelihood scores for your propositions to gauge customer acceptance of your product. Express also offers the option to put forward a priced proposition, allowing you to anchor price-points with specific market positioning in mind
Diagnostic Overview
Optimization guidance to develop well-rounded products with customer preference at the core
