When to use it
- Product benchmarking
- Consumer response to formulation changes
- Screening down product prototypes
- Final stage validation
- Checking readiness for simulated test markets
Benefits
Fast-tracked product analysis utilizing focused central location testing (in-home available upon request). Ideal for quick product assessment, prototype screening, head-to-head benchmarking and understanding consumer responses to formulation changes versus current or competitors.
What You Get
We will deliver:
- Key purchase intent/likelihood scores
- Prioritization of products with potential for success
- Option to include a positioning concept and fit to expectations/brand
- Attribute diagnostic ratings
- Open-ended spontaneous comments (likes and dislikes) listed for each product in the test
- Summary and recommendations
- Analyzed debrief report
- Debrief call