Product Basic

Fast-track your FMCG product testing and analysis with confidence, whether screening product prototypes or benchmarking.

This solution draws on MMR’s executional excellence across the full product testing cycle globally, but in a cost- and time-effective manner.

Central Location Testing allows maximum time efficiency, but we can facilitate in-home product testing too.



Method Process

Benefit from MMR’s tried and tested success criteria, alongside targeted diagnostic feedback to assess product performance.

With the flex to tailor to your needs, you can be sure of:

  • Clear identification of winning prototypes or your product’s performance within a relevant competitive set
  • Performance of Key Measures including purchase potential
  • Delivery of functional benefits and sensory attributes
  • Diagnostic feedback – prompted and open feedback in the consumers’ own words
  • Optional: Fit with overarching positioning / brand
Product Basic Output

Product testing expertise runs through the veins of MMR – it’s our heritage and heartland. Using Express means you’ll benefit from this expertise across research design, analysis and logistics – ensuring speed never means compromise.

Product Basic Benefits

We approach Express product research with the same precision and planning as we do our full service product testing approaches. But by standardizing this approach, we can make use of speedy automation and machine power to fuel agility.

If you’re looking for the nuts and bolts:

  • Sequential monadic evaluation with 50 or 100 target consumers
  • Flexible sample (10% incidence rate and above)
  • F2F recruitment, Hall Test or Home-usage Test
  • Up to 6 products per session
  • Blind or branded testing available with optional concept assessment to set the scene
  • Analyzed report with recommendations, summary and a debrief call

MMR can support with sourcing if required.

Product Basic Method Process

Investment from:

incidence rate
£8000 | $11300 | €9250
incidence rate
£8600 | $12150 | €10000
incidence rate
£9100 | $12850 | €10600

Optional extras at cost include:

  • MMR Connect (live dashboard) - £200 | $285 | €235
  • 3 extra ‘simple’ questions (e.g. statements, attributes) - £500 | $705 | €580
  • Competitive pricing analysis - £750 | $1050 | €870
  • Qualitative VoxPops: from £3000 | $4230 | €3500
  • Subgroup analysis: £450 | $635 | €525 per subgroup
  • Product sourcing: dependent on brief

Our work speaks for itself.

Find out how Product Basic has helped some of the biggest FMCG and CPG brands globally to approach product testing with speed confidence.


Evian had developed a number of sparkling, flavored functional waters and wanted to test these among target consumers in the US prior to launch.

Evian functional water

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