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Fast-tracked product analysis with focused central location testing (CLT). Ideal for product screening and understanding consumer response.
Our co-creative approach to fast track product development. Using a mix of quantitative and qualitative research. we deliver vital consumer insight from your target audience within tight timelines and budgets.
Using sensory research, we define the key sensory attributes of your products or category. Get expert commentary on specifics not easily articulated by consumers.
Compare and contrast up to 6 products or prototypes by focusing on differences.
Opportunity Mapper inspires your product range innovation, by revealing sensory gaps in your category for you to innovate towards - before your competitors do!
Utilise the power of sensory research to save time and money on more expansive later project stages. We'll ensure that your product set is optimal and only test prototypes that are sufficiently different to reap useful results.