Whether selecting the optimal route for NPD or choosing between new packaging design routes for existing brands, this solution is specifically designed to provide holistic understanding of pack performance against metrics that will predict in-market success, delivered rapidly.
We prioritize tried and tested success criteria to make sure we progress pack designs that deliver your strategic aims. Our recommendations reflect the role that packaging plays in driving sales opportunities at each moment of truth, as well as specific objectives driving the (re)design.
ATTRACT: Capture attention in store and communicate key messages effectively
CONVINCE: Encourage purchase
DELIVER: Enhance brand positioning and communicate product benefits
Your product packaging needs to connect with shoppers instantly, and at a deeper level. So we use indirect tools to access effectiveness.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations that facilitate action.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
Quick, flexible methodology and quick, flexible team. Very responsive to requests and a well-written presentation deck.
Global Head of Insight, Asahi
Find out how ImPackt has helped some of the biggest FMCG and CPG brands globally to develop product packaging that inspires purchase.
Grolsch had developed a new visual brand identity, and called on Express to analyze whether this new route could effectively communicate their brand positioning.
Quorn were looking to upgrade their pack designs to aid shopper navigation; categorizing their range and introducing new product imagery. They asked Express to confirm the new designs delivered on their objectives.
We used a combination of qual and quant approaches, including ImPackt, to identify and refine the perfect pack design for Peroni Nastro Azzuro.
If you'd like to chat about ImPackt, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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