Sensory Opportunity Mapper

Uncover gaps in a product category landscape to focus FMCG and CPG innovation opportunities.

We offer inspiration and direction so you can capitalize on sensory innovation territories which are not currently owned by competitors.

This rapid sensory mapping tool identifies the sensory positioning for incremental brand growth – for an existing product range, or for product development in a new category.



Method Process

Our expert FMCG sensory research team will work closely with you to determine the landscape for exploration.

You’ll get:

  • A sensory map that identifies the FMCG or CPG innovation opportunities with clear instructions
  • Sensory Research Consultancy on the product characteristics required to meet that opportunity
Sensory Opportunity Mapper Output

Kick start your product innovation with a clear roadmap for product development, ensuring your next product delivers a differentiated and ownable sensory positioning.

Bring a wider market perspective and competitor product landscape to the fore, right at the start of the process, so you can innovate with confidence.

Harness the power of our global expert sensory panels, in a fast-paced and budget-friendly approach – for maximum efficiency and impact.

Sensory Opportunity Mapper Benefits

If you’re looking for the nuts and bolts:

  • You’ll agree product selection and objectives upfront with our expert sensory research team
  • Our sensory research panel will analyze up to 20 products
  • We’ll deliver an analyzed report with recommendations and summary
  • We’ll host a collaborative online workshop to bring the opportunities to life
Sensory Opportunity Mapper Method Process

Investment from £6500| $9000 | €7500

Think this tool is the one for you?

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If you'd like to chat about Sensory Opportunity Mapper, or any of our other tools, check out our team's availability and book in a call at a time that suits you.

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