We’ll identify the ideas with greatest potential for success, making sure they’re aligned with your strategic product innovation aims and relevant to your target audience.
This rapid screening tool will fast track your innovation process and drive confidence throughout your product development journey.
Innovation objectives differ, and we reflect this nuance with this solution. We’ll prioritize tried and tested success criteria to ensure we progress ideas that deliver your strategic aims.
With an element of flex to tailor to your needs, you can be sure of:
We tap into intuitive consumer reactions, as well as more considered responses. So you’ll be sure of which ideas are best aligned to your desired product positioning and which guarantee success with your target audience.
Valuable consumer insights and engagement gained from ideation sessions gives confidence and focus for ongoing product development, ensuring only the ideas with greatest potential receive further investment. Cost and time efficiencies mean you can move forward at pace.
This idea screening approach can be effectively applied to product benefits or product promotions too.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.
If you’re in to the details:
Optional extras at cost include:
Find out how Ideas Screener has helped some of the biggest FMCG and CPG brands globally to prioritize product and brand ideas.
If you'd like to chat about Ideas Screener, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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