Idea Development & Screening

Identify, screen and prioritize initial FMCG or CPG ideas.

Early stage idea screening

These tools are designed to help with early stage idea development, giving you confidence of which ideas to prioritize for further research - clearly and decisively.

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Key measure performance for potential and cut through

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Optimization guidance for each idea

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Fast identification of brand equities

Tools we use

Identify which ideas are best suited to your product positioning and which will guarantee success with your target audience. Plus, gain optimum focus and direction from our global team of research and sensory experts.

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Ideas Screener

Clearly and decisively prioritize your strongest early stage new product development ideas, allowing you to move forward with complete confidence.

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Sensory Opportunity Mapper

This rapid sensory mapping tool identifies the sensory positioning for incremental brand growth – for an existing product range, or for product development in a new category.

Who we've helped

Read some of our success stories from within the industry.

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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Get in touch

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