Ideas Screener

Ideas Screener

Prioritize your strongest early stage ideas – clearly and decisively. Identify the best idea for your product positioning to guarantee success with your target audience.

When to use it

  • Screen and prioritize your Early Stage Idea
  • Maximize fit to desired brand positioning
  • Provide focus on the best ideas, maximizing relevance to consumer need states and ensuring better product development


Through idea screening, we identify and optimize your best early stage ideas - allowing you to move forward with complete confidence.

Ideal for identifying the most compelling early stage ideas, product benefits or promotions. Optimize and streamline your offerings to ensure fit to brand and best product positioning for success with your target consumers.

Choice-based methods ensure a clear ranking is identified.

What You Get

We will deliver:

  • Clear rank order of appeal across all early stage ideas
  • Key measures: including Purchase Intent and Uniqueness
  • Optimization guidance for each idea
  • Fit to brand: emotional and functional profiling
  • Agreement with flexible benefit statements
  • Optional: over-arching concept assessment
  • Analyzed report with recommendations and summary
  • Debrief call

Ready To Start?

Results from 24 hours
Prices from £2,300 €2,670 $3,000
Available globally