When to use it
- Identifying strongest concepts
- Validate concept potential
- Optimize based on consumer feedback
- Maximize fit with desired brand positioning
- Allowing early volume forecasting (optional)
Benefits
Robust evaluation of your concepts; enabling you to prioritize and improve concepts based directly on consumer feedback and check readiness for launch.
What You Get
We will deliver:
- Concept performance measured for the target consumer group
- Purchase intent & KPIs
- Category incrementality measures
- Diagnostics (attribute measures and open-ended questions)
- Conceptual profiling to ensure brand fit
- Agreement to tailored product benefit statements
- Optimal price point
- Analyzed deck with recommendations
- Debrief call