Names & Flavors Screener

If you have multiple options for names, flavors or other concept components, this tool will help you identify which has the biggest potential.

With the flex to tailor to your needs, you can be sure of:

• Robust ranking across all options
• Performance of Key Measures for potential and differentiation
• Delivery of brand equities (emotive positioning and functional benefits) and expected product attributes
• Fit with overarching concept positioning

We tap into intuitive consumer reactions, as well as more considered responses. So you’ll be sure of which names or flavors guarantee success with your target audience, and which are best aligned to your desired product positioning.

Valuable consumer insights and engagement are gained through our screening tool. This provides confidence and focus for ongoing product development, ensuring only the ideas with greatest potential receive further investment. Cost and time efficiencies mean you can move forward at pace.

The result? You can progress with the confidence that you’ve identified the most compelling product names, flavors or varieties, while also receiving valuable optimization guidance.

We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.

If you’re looking for the nuts and bolts:

• Incomplete sequential monadic design, with 75 in-depth reads per variant (with complete design element for ranking exercise to facilitate subgroup reads)
• Flexible sample (10% incidence rate and above)
• Online consumer panel recruitment and survey for speed and cost efficiencies
• Typically suitable for up to 30 variants
• Analyzed report with recommendations, summary and a debrief call

So Delicious was looking to choose a name that would clearly communicate to consumers that this plant-based beverage would taste just like dairy-milk.

Danone was looking to identify which coffee creamer flavors had the greatest potential to attract consumers to the So Delicious brand, and increase purchase frequency.

Blue Dragon wanted to identify which flavor names had the biggest potential to motivate consumers to expand their oriental cooking repertoire.