We’ll identify those with greatest potential for NPD & innovation success, and make sure they’re aligned with your brand positioning and relevant to your target audience too.
We’ll rapidly screen down options, fast-track your product innovation process and drive confidence throughout.
If you have multiple options for names, flavors or other concept components, this tool will help you identify which has the biggest potential.
With the flex to tailor to your needs, you can be sure of:
We tap into intuitive consumer reactions, as well as more considered responses. So you’ll be sure of which names or flavors guarantee success with your target audience, and which are best aligned to your desired product positioning.
Valuable consumer insights and engagement are gained through our screening tool. This provides confidence and focus for ongoing product development, ensuring only the ideas with greatest potential receive further investment. Cost and time efficiencies mean you can move forward at pace.
The result? You can progress with the confidence that you’ve identified the most compelling product names, flavors or varieties, while also receiving valuable optimization guidance.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
Find out how Express Names & Flavors Screener has helped some of the biggest FMCG and CPG brands globally.
So Delicious was looking to choose a name that would clearly communicate to consumers that this plant-based beverage would taste just like dairy-milk.
Danone was looking to identify which coffee creamer flavors had the greatest potential to attract consumers to the So Delicious brand, and increase purchase frequency.
Blue Dragon wanted to identify which flavor names had the biggest potential to motivate consumers to expand their oriental cooking repertoire.
If you'd like to chat about Names & Flavors Screener, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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