Names & Flavors Screener

Prioritize your strongest name and flavor options to create winning FMCG and CPG propositions.

We’ll identify those with greatest potential for NPD & innovation success, and make sure they’re aligned with your brand positioning and relevant to your target audience too.

We’ll rapidly screen down options, fast-track your product innovation process and drive confidence throughout.



Method Process

If you have multiple options for names, flavors or other concept components, this tool will help you identify which has the biggest potential.

With the flex to tailor to your needs, you can be sure of:

  • Robust ranking across all options
  • Performance of Key Measures for potential and differentiation
  • Delivery of brand equities (emotive positioning and functional benefits) and expected product attributes
  • Fit with overarching concept positioning
Names Flavors Screener Output

We tap into intuitive consumer reactions, as well as more considered responses. So you’ll be sure of which names or flavors guarantee success with your target audience, and which are best aligned to your desired product positioning.

Valuable consumer insights and engagement are gained through our screening tool. This provides confidence and focus for ongoing product development, ensuring only the ideas with greatest potential receive further investment. Cost and time efficiencies mean you can move forward at pace.

The result? You can progress with the confidence that you’ve identified the most compelling product names, flavors or varieties, while also receiving valuable optimization guidance.

Names Flavors Screener Benefits

We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.

If you’re looking for the nuts and bolts:

  • Incomplete sequential monadic design, with 75 in-depth reads per variant (with complete design element for ranking exercise to facilitate subgroup reads)
  • Flexible sample (10% incidence rate and above)
  • Online consumer panel recruitment and survey for speed and cost efficiencies
  • Typically suitable for up to 30 variants
  • Analyzed report with recommendations, summary and a debrief call
Names Flavors Screener Method Process

Investment from:

incidence rate
names or flavors
£3000 | $4200 | €3450
incidence rate
names or flavors
£4000 | $5600 | €4600
4000 5600 4600
incidence rate
names or flavors
£5000 | $7000 | €5800

Optional extras at cost include:

  • Extra MaxDiff exercise - £750 | $1050 | €870
  • TURF Analysis - £750 | $1050 | €870
  • 3 extra ‘simple’ questions (e.g. statements, attributes) - £500 | $705 | €580
  • Competitive pricing analysis - £750 | $1050 | €870
  • Subgroup analysis - £450 | $635 | €525 per subgroup
  • Qualitative VoxPops - from £3000 | $4230 | €3500

Our work speaks for itself.

Find out how Express Names & Flavors Screener has helped some of the biggest FMCG and CPG brands globally.

So Delicious


Blue Dragon

So Delicious was looking to choose a name that would clearly communicate to consumers that this plant-based beverage would taste just like dairy-milk.

Danone so delicious almond milk

Danone was looking to identify which coffee creamer flavors had the greatest potential to attract consumers to the So Delicious brand, and increase purchase frequency.

Jorik blom HP4 VFH70 L Mc unsplash

Blue Dragon wanted to identify which flavor names had the biggest potential to motivate consumers to expand their oriental cooking repertoire.

Blue dragon korean bbq hero

Think this tool is the one for you?

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If you'd like to chat about Names & Flavors Screener, or any of our other tools, check out our team's availability and book in a call at a time that suits you.

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