Concept Validator identifies which concepts have the strongest potential to delight consumers and deliver brand growth opportunities.
Gauge performance and confirm next steps through targeted, yet holistic consumer feedback.
We prioritize tried and tested success criteria to make sure we progress concepts that deliver your strategic aims.
With the flex to tailor to your needs, you can be sure of:
Concept Validator is a robust and efficient tool to assess concept potential and confirm readiness for launch.
This approach harnesses MMR’s vast expertise in concept testing and development, to gain focused consumer feedback, prioritize winning routes and inform next steps.
We avoid reliance on direct measures. Instead we dig deeper to capture the full extent of what new concepts are communicating to consumers.
Key metrics and success criteria will be agreed up front to make sure we recommend concepts with potential to deliver your strategic objectives (removing limitations from a one-size-fits-all approach to concept testing).
Our tailorable survey encompasses holistic concept assessment, meaning you’ll have a full understanding of all the factors that could influence in-market success.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
This fast, flexible approach allowed us to explore multiple aspects of the proposition, giving us the confidence we needed to progress with development.
The Express team has the right mix of skills to deliver strong insight while being a pleasure to work with.
Consumer Insights Manager, innocent
Find out how Concept Validator has helped some of the biggest FMCG and CPG brands globally to evaluate, and validate, winning concepts.
UCC Coffee wanted to understand the potential for the Ueshima ground coffee launch in the UK, through validating the potential against key in-market competitors.
Danone was looking to investigate the potential of a number of dairy-free ice cream concepts under the Silk brand, to understand which showed most promise for progression.
Nando's called on Express for guidance on how to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.
Innocent wanted to enhance their current competitive advantage in Mainland China markets, through creating appealing product concepts for their smoothie range.
If you'd like to chat about Concept Validator, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.