Concept Screener prioritizes which concepts are most likely to succeed, so can confidently move forward to the next stages of FMCG innovation development.
We prioritize tried and tested success criteria to make sure we progress concepts that deliver your strategic aims.
With the flex to tailor to your needs, you can be sure of:
Concept Screener harnesses MMR’s vast expertise in concept testing and development, to gain focused consumer feedback, prioritize winning routes and inform next steps.
We avoid reliance on direct measures. Instead we dig deeper to make sure we capture the extent of what new concepts are communicating to consumers.
We’ll agree key metrics and success criteria up front. It means we’ll only recommend concepts with potential to deliver your strategic objectives (removing limitations from a one-size-fits-all approach to concept screening).
Our tailorable survey encompasses holistic concept assessment, meaning you’ll have a full understanding of all the factors that could influence in-market success.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations which facilitate action.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
If you'd like to chat about Concept Screener, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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