Concept Accelerator

This is agile consumer research at its most impactful. Don’t waste time with multiple stages of concept development and testing – we can deliver validated concepts, optimized with consumers.

Concept Accelerator gives robust quantitative scale for confidence, while being seamlessly built around consumer video feedback to identify the most compelling concept articulation.

Turn early FMCG and CPG ideas into concepts which resonate, with deep consumer feedback to define drivers of liking and optimization routes, plus quantitative research backing for clear prioritization.

Outputs

Benefits

Method Process

This consumer research tool delivers the best of qualitative and quantitative concept development approaches in a single package.

You’ll get:

  • Exploratory consumer video feedback from qualitative consumers, validated through the robustness of quantitative scoring
  • Immediate, instinctive responses to each concept to understand the subconscious feedback from consumers
  • Clear hierarchy of concept optimization recommendations, and strength of consensus
  • Optimal alternative wording, based on consumer feedback
Concept Accelorator Output

We’ve focused our own research innovation on approaches that will help supercharge your product development, rather than just replicating traditional approaches, more quickly. Concept Accelerator has helped many large CPG and FMCG manufacturers to speed up early stages of brand and product development without making them compromise or choose between quantitative and qualitative consumer engagement.

It allows you to:

  • Turn your early stage ideas into fully worked-up concepts, perfectly in tune with your target audience – without endless reworks
  • Identify the most compelling ways to articulate your idea, particularly when more complex or novel
  • Understand which aspects are most (and least) appealing – enabling clear prioritization
  • Understand how to maximize concept differentiation and believability
  • Uncover how to adopt wording or positioning that reflects local market nuances
  • Bring the voice of the consumer directly to the boardroom
Concept Accelorator Benefits

Concept Accelerator collects qualitative consumer video responses to deep dive into concept performance. Using machine learning, these concepts are ranked by a quantitative sample, providing a robust hierarchy of reactions in consumers’ own words.

If you’re looking for the nuts and bolts:

  • Sequential monadic design
  • Flexible sample (20% incidence rate and above)
  • Online consumer panel recruitment and survey for speed and cost efficiencies
  • Qualitative and quantitative consumers
  • Up to 6 concepts can be assessed
  • Optional: Online workshop session to refine wording collaboratively

Following fieldwork, the completed project will be available in the form of a PowerPoint report and video show reel, accessible at any time via our online portal.

Concept Accelorator Method Process

Investment from:

50%
incidence rate
100
consumers
2
concepts
£7950 | $11250 | €9250
50%
incidence rate
150
consumers
3
concepts
£8550 | $12150 | €9950
50%
incidence rate
250
consumers
5
concepts
£9650 | $13400 | €11200

Optional extras at cost include:

  • Extra MaxDiff exercise - £750 | $1050 | €870
  • TURF Analysis - £750 | $1050 | €870
  • 3 extra ‘simple’ questions (e.g. statements, attributes) - £500 | $705 | €580

Think this tool is the one for you?

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If you'd like to chat about Concept Accelerator, or any of our other tools, check out our team's availability and book in a call at a time that suits you.

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