Concept Accelerator gives robust quantitative scale for confidence, while being seamlessly built around consumer video feedback to identify the most compelling concept articulation.
Turn early FMCG and CPG ideas into concepts which resonate, with deep consumer feedback to define drivers of liking and optimization routes, plus quantitative research backing for clear prioritization.
This consumer research tool delivers the best of qualitative and quantitative concept development approaches in a single package.
We’ve focused our own research innovation on approaches that will help supercharge your product development, rather than just replicating traditional approaches, more quickly. Concept Accelerator has helped many large CPG and FMCG manufacturers to speed up early stages of brand and product development without making them compromise or choose between quantitative and qualitative consumer engagement.
It allows you to:
Concept Accelerator collects qualitative consumer video responses to deep dive into concept performance. Using machine learning, these concepts are ranked by a quantitative sample, providing a robust hierarchy of reactions in consumers’ own words.
If you’re looking for the nuts and bolts:
Following fieldwork, the completed project will be available in the form of a PowerPoint report and video show reel, accessible at any time via our online portal.
Optional extras at cost include:
If you'd like to chat about Concept Accelerator, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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