Identify those with greatest potential for success. Maximize fit with desired brand positioning to drive competitive edge. And ensure relevance to your target audience.
Gain the confidence to focus claim development or claim substantiation spend on those with the biggest potential to drive cut through and influence.
MMR has comprehensive experience and capabilities when it comes to developing winning claims.
We have developed Express Claims Screener to allow you to move forward at pace with consumer insight to prioritize direction.
With the flex to tailor to your needs, you can be sure of:
We tap into intuitive consumer reactions, as well as more considered responses. So you’ll be sure of which claims guarantee success with your target audience, and which are best aligned to your desired brand or product positioning.
This solution allows you to identify and optimize the best product claims and screen out the rest, so you can move forward with complete confidence. Our holistic claims assessment ensures you’re not only taking forward the most motivating claims, but those that are right for your brand.
Choice based questioning delivers a clear hierarchy of performance, while also tapping into gut reaction and avoiding over rationalization.
We balance speedy automation with expert research knowledge. The result? A slick approach that is optimized for your objectives and category, with recommendations that facilitate action.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
Find out how Claims Screener has helped some of the biggest FMCG and CPG brands globally to screen down product claims with speed and confidence.
Almond Breeze were looking to identify the strongest brand positioning and most motivating product claims in order to expand their brand of milk alternatives.
The brand team at Nando's was looking to make their hot sauce and mayonnaise pack designs consistent across multiple markets, without creating barriers to purchase.
If you'd like to chat about Claims Screener, or any of our other tools, check out our team's availability and book in a call at a time that suits you.
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