This clever solution harnesses machine learning to refine and quantify consumer reactions to claims, so you can build the strongest possible messaging.
Identify the most motivating elements and establish the optimal way to communicate product and brand benefits to consumers, all in one seamless approach.
Claims Accelerator facilitates rapid development and optimization of product claims with consumers at the heart of the process.
Develop and optimize clear and motivating claims based on feedback from your target audience.
Video-based qualitative exploration of claim elements is included to tease out optimization insight, scaled using quant to understand which claims are most appealing to the largest number of your target consumers.
Gain the confidence to create strong product claims which drive greater consumer connection.
Save money on subsequent claims screening stages by only taking the strongest propositions forward.
Claims Accelerator collects qualitative video responses to deep dive into believability and advantage. Using machine learning, these concepts are presented to a quantitative sample who rank them – providing a robust hierarchy of reactions in consumers’ own words.
If you’re looking for the nuts and bolts:
Optional extras at cost include:
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