Nando's: Claims Screener
Claims Testing & Development
Identify and prioritize product claims
Co-create, screen and prioritize product claims.
With unique approaches to identify what consumers want, guide optimal communication routes and set yourself up for ultimate cut through.
Maximize fit with desired brand positioning
Provide product development focus to maximize relevance to consumer need states
Screen and prioritize your product claim options
Tools we use
Identify and optimize your best product claims so you can move forward with complete confidence. Our unique approaches identify exactly how consumers react to claims, with our research experts on hand to guide optimal communication routes and set you up for ultimate cut through.
Claims Screener
Claims Screener identifies your strongest product claims, so you can focus development or claim substantiation spend on those with the biggest potential to drive cut through and influence. Narrow down all potential options and prioritize product claims with the most potential to motivate your target audience.
Claims Accelerator
Identify the most motivating elements of your claims and establish the optimal way to communicate product and brand benefits to target consumers, all in one seamless approach. This clever solution harnesses machine learning to refine and quantify consumer reactions, so you have clarity on how to design messaging that's motivating and believable.
Who we've helped
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