Claims Testing & Development

Identify and prioritize product claims

Co-create, screen and prioritize product claims.

With unique approaches to identify what consumers want, guide optimal communication routes and set yourself up for ultimate cut through.

Claims Icon 1

Maximize fit with desired brand positioning

Claims Icon 2

Provide product development focus to maximize relevance to consumer need states

Claims Icon 3 2021 10 28 133211 ropa

Screen and prioritize your product claim options

Tools we use

Identify and optimize your best product claims so you can move forward with complete confidence. Our unique approaches identify exactly how consumers react to claims, with our research experts on hand to guide optimal communication routes and set you up for ultimate cut through.

Claims Screener header

Claims Screener

Claims Screener identifies your strongest product claims, so you can focus development or claim substantiation spend on those with the biggest potential to drive cut through and influence. Narrow down all potential options and prioritize product claims with the most potential to motivate your target audience.

Claims Accelerator header

Claims Accelerator

Identify the most motivating elements of your claims and establish the optimal way to communicate product and brand benefits to target consumers, all in one seamless approach. This clever solution harnesses machine learning to refine and quantify consumer reactions, so you have clarity on how to design messaging that's motivating and believable.

Who we've helped

Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

Book a Slot Today

Get in touch

If you'd prefer to chat over email, fill out your details below and we'll get back to you as soon as we can.