Claims Testing & Development

Identify and prioritize product claims

Co-create, screen and prioritize product claims.

With unique approaches to identify what consumers want, guide optimal communication routes and set yourself up for ultimate cut through.

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Maximize fit with desired brand positioning

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Provide product development focus to maximize relevance to consumer need states

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Screen and prioritize your product claim options

Tools we use

Identify and optimize your best product claims so you can move forward with complete confidence. Our unique approaches identify exactly how consumers react to claims, with our research experts on hand to guide optimal communication routes and set you up for ultimate cut through.

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Claims Screener

Claims Screener identifies your strongest product claims, so you can focus development or claim substantiation spend on those with the biggest potential to drive cut through and influence. Narrow down all potential options and prioritize product claims with the most potential to motivate your target audience.

Who we've helped

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