19 May, 2021
Lengthy pack research is a thing of the past
17 May, 2021 | 1 minute read
Introducing MMR Connect. A bespoke online platform, integral to our Product Accelerator tool and offering instant access to results as they leave the fingertips of your consumers. It's available on any device, anywhere in the world.
While this set up works a dream in developed markets like the UK, China and US, things are often a little more challenging in developing markets, where consistent practice is less well established. Not all areas are capable of digital data capture. Not all areas have the internet access as standard!
Determined not to let this stand in the way of a global roll-out, we've actively collaborated with our network of global fieldwork partners - helping to support new investments that ensure availability of the right technology, enabling digital data capture and internet communications. In Africa, we now piggy back on mobile data routers, for example.
We also conduct our fieldwork at a selection of pre-vetted venues that we've ensured have everything in place for a smooth-running project, so there's no nasty surprises. With this in place, we’ve rolled out our shiny new Connect platform in all developed markets and across Mexico, Brazil, Philippines, Indonesia and South Africa. We're always adding new markets too.
All of this means that you can sit back and see the emerging picture as your target consumers try out your products, wherever they are in the world.
If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.
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