Full Toolkit

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Full Toolkit

CONCEPTS/IDEAS

Concept Accelerator

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Concept Creator

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Concept Evaluator

Our most comprehensive assessment to identify/optimize your concept(s)

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Concept Selector

Confidently screen many concepts using carefully selected criteria

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Claims Screener

Confidently prioritize claims with most potential to motivate your consumers

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Early Stage Ideas Screener

Prioritize your strongest early stage idea – clearly and decisively. Move forward with purpose and confidence.

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Names/Flavors Screener

Prioritize your strongest names and flavors – clearly and decisively. Move forward with purpose and confidence

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PRODUCT

Product Basic

Fast-tracked product assessment with focused central location testing (CLT)

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Product Plus

Our basic product test, enhanced with focused qual interviews to probe key areas of interest expressed in quant. Focused questionnaire flexibility gives you robust results, plus qual interviews to explore and clarify opinion.

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Product Accelerator

Our exciting new approach to fast track product and pack development. Get full clarity on your next steps with a mix of quant and qual plus a workshop at the end of the day to tie it all together – giving you everything you need to move forward with complete confidence and clarity

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Sensory Diagnostics

Defines the key sensory attributes of your products or category. Get expert commentary in specifics not easily articulated by consumers. Compare and contrast up to 6 products or prototypes by focusing on differences.

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Sensory Opportunity Mapping

Map the sensory space of a category by illuminating key similarities and differences of up to 20 products

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Sensory Snapshot

Save money and time on more expansive later project stages by ensuring that your product set is optimal - only test prototypes that are sufficiently different to reap useful results. Defines the key sensory attributes of your products or category. Get expert commentary in specifics not easily articulated by consumers.

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PACK

ImPackt Lite

Identify your winning pack designs and screen out the rest – saving money and time on the remaining stages of your pack journey.

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ImPackt

Identify your winning pack designs and screen out the rest – saving money and time on the remaining stages of your pack journey. All the power of ImPackt Lite, but with a shelf standout exercise built in.

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BRAND

Brand Tracker

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PRICE

Pricing Tools

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RANGE

Range Optimizer

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OMNIPLUS

OmniPlus

OmniPlus gives you the option to choose up to 12 questions, enabling simple U&A understanding of a competitive set.

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Example Outputs