Discover Express

Agile consumer research, without compromise.

We’re your ticket to fast and focused consumer insights, with just the right amount of flex to align with your strategic objectives.

As part of MMR Research, we leverage the vast FMCG innovation and category expertise that runs throughout the global business.


It means our solutions are designed specifically to help you create better products - using deep category expertise, while leaning on clever tech and research automation for maximum efficiency.

You’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and product optimization – via consumers and our expert global sensory panels.

Standing still is moving backwards. We constantly strive to improve.


We’re confident you’ll be able to find a solution in our toolkit to supercharge your FMCG innovation, with rapid, impactful consumer insight when you need confident decisions fast.

Luisa Gibbons, Head of Product

Icon ideation
Concept
Product
Packaging
Range
Claims
Usage and attitudes

Idea Development & Screening

Identify, screen and prioritize early FMCG or CPG ideas with inspiration and guidance from our global research and sensory experts.

Concept Testing & Optimization

Co-create, screen, evaluate and validate innovation concepts through quantitative and qualitative approaches.

Product Development & Testing

Quantitative, qualitative and sensory-led solutions – designed to make sure your product delivers a winning consumer experience.

Packaging Screening & Optimization

Whether it’s for new packaging development or a re-design, we offer holistic assessment for maximum impact.

Claims Testing & Development

Unique approaches to identify what consumers want, guide optimal communication routes and set you up for ultimate cut through.

Range Development & Optimization

Identify your optimal product range line up to maximize consumer appeal and ensure commercial success.

Usage & Attitude Research

Gauge accurate in-market performance of your brand and prioritize focus for new workstreams.

Why not have the best of both worlds?

Agility

Agility

Agile and efficient ways of working, fueled by AI and research automation to deliver quality results, sooner.

Flexibility

Flexibility

Tailorable survey content and sample, delivering research that perfectly delivers against objectives.

Expertise

Expertise

Access to FMCG & CPG expertise, adding value from deep category understanding.

Impact

Impact

More than just evaluation, our approaches rapidly optimize your proposition with consumers – ensuring maximum impact, fast.

So how does it work?

Process

Our Process

Brain power + machine power. This is where the magic happens.

Our bespoke research engine is powered by AI, so you get results fast – 87% of our projects are delivered in less than a week.


Tech is the driving force behind our most exciting approaches. But our clients also value having a dedicated researcher on every project - from design to data analysis, our team make sure you squeeze the most out of every project.

Audience

Your Audience

Reach your target audience on a global scale.

We can talk to your specific target audience – with data cleaning and quotas as standard.


We’re already operating in 27 key global markets in the developed and developing world, with the ability to quickly add new markets – with no set up cost or volume commitment.

Flexibility

Flexibility, built in

Agile research, tailored to you.

Whatever your challenge, we’ve got the consumer research solution to help.


Express is designed to give you the answers you need, in a format that fits seamlessly into your wider business data infrastructure. Whether a one-off project or longer-term partnership, sample, survey wording, scales and question types can be tailored to your needs.

About MMR research

About MMR Research

Express draws heavily on over 35 years of consumer insight and sensory research experience, from our parent company MMR Research.


MMR combines genuine sector expertise with industry-leading consumer research solutions, working with brands of all sizes (many featuring in the Top 25 FMCG & CPG manufacturers) to create impactful and memorable innovation experiences.


With over 250 employees across the globe, MMR is the industry expert when it comes to food, drink, personal and household care research – providing global and local insights to clients in over 60 countries in the last year.


Schedule a call with us

If you'd like to understand a bit more about us or find out how we can help solve your challenges, check out our team's availability and book in a call at a time that suits you.

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