Discover Express
Agile consumer research, without compromise.
We’re your ticket to fast and focused consumer insights, with just the right amount of flex to align with your strategic objectives.
As part of MMR Research, we leverage the vast FMCG innovation and category expertise that runs throughout the global business.
It means our solutions are designed specifically to help you create better products - using deep category expertise, while leaning on clever tech and research automation for maximum efficiency.
You’ll benefit from solutions spanning concept testing, product claims testing, packaging development and category understanding, as well as a suite of solutions for product testing and product optimization – via consumers and our expert global sensory panels.
Standing still is moving backwards. We constantly strive to improve.
We’re confident you’ll be able to find a solution in our toolkit to supercharge your FMCG innovation, with rapid, impactful consumer insight when you need confident decisions fast.
Luisa Gibbons, Head of Product
Idea Development & Screening
Identify, screen and prioritize early FMCG or CPG ideas with inspiration and guidance from our global research and sensory experts.
Concept Testing & Optimization
Co-create, screen, evaluate and validate innovation concepts through quantitative and qualitative approaches.
Product Development & Testing
Quantitative, qualitative and sensory-led solutions – designed to make sure your product delivers a winning consumer experience.
Packaging Screening & Optimization
Whether it’s for new packaging development or a re-design, we offer holistic assessment for maximum impact.
Claims Testing & Development
Unique approaches to identify what consumers want, guide optimal communication routes and set you up for ultimate cut through.
Range Development & Optimization
Identify your optimal product range line up to maximize consumer appeal and ensure commercial success.
Usage & Attitude Research
Gauge accurate in-market performance of your brand and prioritize focus for new workstreams.
Why not have the best of both worlds?
Agility
Agile and efficient ways of working, fueled by AI and research automation to deliver quality results, sooner.
Flexibility
Tailorable survey content and sample, delivering research that perfectly delivers against objectives.
Expertise
Access to FMCG & CPG expertise, adding value from deep category understanding.
Impact
More than just evaluation, our approaches rapidly optimize your proposition with consumers – ensuring maximum impact, fast.
So how does it work?
About MMR Research
Express draws heavily on over 35 years of consumer insight and sensory research experience, from our parent company MMR Research.
MMR combines genuine sector expertise with industry-leading consumer research solutions, working with brands of all sizes (many featuring in the Top 25 FMCG & CPG manufacturers) to create impactful and memorable innovation experiences.
With over 250 employees across the globe, MMR is the industry expert when it comes to food, drink, personal and household care research – providing global and local insights to clients in over 60 countries in the last year.
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