Ueshima Coffee: Concept Validator

Bringing Japan's #1 coffee to the UK

UCC Coffee wanted to understand the potential for the Ueshima ground coffee launch in the UK, through validating the potential against key in-market competitors.

Ueshima ground bold roast coffee


Concept Validator was used alongside monadic concept tests to assess the new product development against two leading in-market brands.

This utilized our AI eye tracking software to understand which parts of the pack drew the eye.


UCC received detailed diagnostics on the concept and the pack.

The results validated that the brand showed good potential in the UK, despite being a new entry into the market, and has since had a successful launch.

Ueshima coffee brand

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