Nando's: Concept Validator

Spicing up concept development

Nando’s is a restaurant chain loved by families across the globe, both in and out of home. They came to us for guidance on how to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.

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APPROACH

A multi-stage approach saw experts from three different areas of the MMR Family transform early customer insight into compelling market ready concepts.


Through brand consultancy, co-creation workshops, agile concept development with Concept Validator, refinement and final validation, our team of FMCG experts brought valuable category insight and experience to bring results to life.

OUTCOME

Through market-ready concepts, co-created with their target consumers, Nando’s received expert recommendations on how to better position their products - all in under a month!

Nandos chicken

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