Nando's: Concept Validator

Spicing up concept development

Nando’s is a restaurant chain loved by families across the globe, both in and out of home. They came to us for guidance on how to make their Peri-Peri table sauces and marinades bring people together and add excitement to family dinner times.

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A multi-stage approach saw experts from three different areas of the MMR Family transform early customer insight into compelling market ready concepts.

Through brand consultancy, co-creation workshops, agile concept development with Concept Validator, refinement and final validation, our team of FMCG experts brought valuable category insight and experience to bring results to life.


Through market-ready concepts, co-created with their target consumers, Nando’s received expert recommendations on how to better position their products - all in under a month!

Nandos chicken

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