Heinz Quero: Product Accelerator

Product benchmarking in Brazil

Brand owner Heinz wanted to gain a clear understanding of how their Quero Mayonnaise product performed against 2 competitors, as well as optimization guidance to ensure product excellence.

Quero maionese

APPROACH

We used our Product Accelerator tool in conjunction with MMR’s Session HUT approach, allowing us to conduct robust and reliable in-home usage tests with over 250 consumers, at pace.


This test was moderated by our product testing experts through our interactive MMR Connect platform, allowing Heinz to watch consumer reactions in real-time and to select particular consumers of interest for follow-up in-depth interviews and focus groups.

OUTCOME

Heinz loved this approach. It allowed them to dig deeper and explore consumer feedback in detail.


After analyzing the qualitative feedback and quantitative product scores, we were able to pinpoint specific optimization opportunities for Heinz, delivering a full report with recommendations. Heinz gained clarity and confidence for next steps needed to ensure advantage against competitors.

Fries mayonnaise dip 1

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