Evian: Product Basic

Understanding sparkling water potential

Danone had developed a number of sparkling, flavored functional waters under the Evian brand and wanted to test these among target consumers in the US prior to launch.

Evian functional water

APPROACH

We used Product Basic, our most efficient and cost effective product testing tool, to test 6 blind prototypes, assessing product performance against key product attributes and diagnostic measures such as overall opinion and purchase intent.

OUTCOME

Our product testing experts delivered actionable recommendations to Evian, including the strongest performer as well as optimization opportunities for other flavors in the set.


Evian went forward and launched the evian+ MIND range in the US in March 2021, including four functional flavor combinations - Lime & Ginger, Raspberry & Ginseng, Cucumber & Mint and Grapefruit & Basil, and has gained rapid distribution in key convenience outlets such as 7 Eleven, Target Express and Duane-Read.

Evian mind water lime ginger

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