Blue Dragon: Flavor Screener

Identifying motivating flavors

Blue Dragon wanted to identify which flavor names had the biggest potential to motivate consumers to expand their oriental cooking repertoire.

Blue dragon korean bbq skewers


Flavors Screener was the perfect tool for the job, allowing us to assess 8 flavor names with over 300 consumers.

We quickly identified which of the flavors were most popular among consumers, allowing Blue Dragon to move to the next stage of product development with confidence.


Korean BBQ and Satay flavors were consistent top performers across a number of key metrics including appeal, purchase intent, fit to brand and authenticity.

The client also received detailed information around the functional and emotional benefits that each flavor conveyed, alongside which would add value to the existing range.

Blue dragon satay stir fry

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