Heinz Ketchup: Product Accelerator
Badoit: Product Accelerator
Product optimization with qual & quant
Bulles de Fruit were facing rising competition, so they wanted to understand their success levels from a consumer perspective, and uncover how consumers understand and use their products.
APPROACH
We used Product Accelerator, our quant / qual blended approach, over two days.
Our MMR Connect platform allowed both MMR and the client to view fieldwork in real-time and select consumers of interest for in-depth interviews and mini focus groups, allowing a deeper dive into specific feedback on areas for development.
OUTCOME
We were able to provide clear learnings on where Bulles de Fruits sit versus their competitors as well as giving clarity on the user experience across both liquid and pack.
We were also able to provide innovation guidance and ideas for future packaging designs to help the brand reach its full potential - all in two days!
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