Agile research solutions across your FMCG innovation journey.

35 years’ CPG experience. 250 expert researchers. Bags of speedy automation. One flexible toolkit.

Imagine if you could gain rapid, cost-effective consumer feedback across all aspects of your innovation journey, without having to do it yourself...

Whether you’re looking for a simple answer fast or a program of research to help guide at multiple stages, Express provides the confidence to move forward at pace. From identifying opportunities at the early stages, to full brand proposition optimization and validation. We’ve got you covered.

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Idea Development & Screening

Identify, screen and prioritize early FMCG or CPG ideas with inspiration and guidance from our global research and sensory experts.

Concept Testing & Optimization

Co-create, screen, evaluate and validate innovation concepts through quantitative and qualitative approaches.

Product Development & Testing

Quantitative, qualitative and sensory-led solutions – designed to make sure your product delivers a winning consumer experience.

Packaging Screening & Optimization

Whether it’s for new packaging development or a re-design, we offer holistic assessment for maximum impact.

Claims Testing & Development

Unique approaches to identify what consumers want, guide optimal communication routes and set you up for ultimate cut through.

Range Development & Optimization

Identify your optimal product range line up to maximize consumer appeal and ensure commercial success.

Usage & Attitude Research

Gauge accurate in-market performance of your brand and prioritize focus for new workstreams.

Imagine if you didn’t need to compromise.

MMR Express Benefit - Global scale

Global scale, expert touch

World-leading brands need joined-up solutions. We have the global reach to get the job done, and a culture of doing every job well. We have 9 global research hubs and over 250 research experts in more than 10 locations, strategically spread across the globe, including London, New York, Shanghai, Singapore, São Paulo and Durban.

Our experts on the ground understand local market cultures and nuances. And we have the resources to help you leverage this understanding effectively.

MMR Express Benefit - Flexible

Focused flexibility

Many agile research providers standardize their solutions to deliver affordable results at speed. But we know this doesn’t always give our clients the depth of insight they really need when it comes to creating winning innovation.

That’s why we’ve made our solutions more flexible, so things like survey content and target audience can be tailored to your needs. This ensures your FMCG & CPG research gives you the right results that seamlessly land within your organization.

MMR Express Benefit - Speed and efficiency

Speed & efficiency

We’re always innovating. Constantly looking at new tech and gaining valuable client feedback to streamline processes and continually develop even better solutions.

The perfect blend of consumer research, FMCG & CPG expertise and clever automation tools allows Express to deliver accurate insight quickly, and with impact.

Trusted by the best.

We’re proud partners to global FMCG & CPG manufacturers big and small.

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Be inspired by stories of success.

Our work speaks for itself. So check out how Express has helped global FMCG brands with a diverse range of business challenges.

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